Cool Creating Alternative Energies In A Global Fashion Industry
Creating Alternative Energies In A Global Fashion Industry
Ralph Lauren enters into the global fashion agenda. Global Fashion Agenda s band of hand-selected industry leaders will be pooling their resources to shape global fashion. Global Fashion Agenda s team of global fashion experts will be meeting at the United Nations in New York to pool their resources for the global fashion agenda. Global fashion agenda global fashion brands are:
Target has joined the global fashion agenda with its new advertising campaign “Be One”. The campaign highlights Target’s six sustainability initiatives, including having a “green” program in which every Target store is committed to reducing their environmental footprint. The new advertising campaign is part of Target’s plan to become more sustainable. The company also announced a new policy framework surrounding sustainable fashion policy and joining the Compact for Safe Cosmetics initiative.
Newcomer e-commerce fashion group, Gap Inc., has also joined the global fashion group. Gap Inc. has committed itself to the future of the global fashion group by committing to a strategy involving five components: Digital Human Growth, Digital Human Activity, Social Learning and Longevity, and Social Practice and Social Impact. In addition to its commitment to the future of its customers, Gap Inc. also plans to implement its sustainability policy across its global fashion group. Additionally, the company recently announced its intent to expand its e-commerce fashion product assortment beyond apparel to include handbags, shoes, jewelry and accessories.
Ralph Lauren, an American company, joins the global fashion group. The company joins the e-commerce fashion group of Benchmark Capital, GlaxoSmithKline, Neiman Marcus and Wal-Mart. Ralph Lauren stated that its goal is to accelerate growth in its North American division while simultaneously expanding its digital fashion footprint. Its mission statement reads “arel sales are directly linked to our advocacy of responsible fashion and responsible product choices.” Its policy changes are linked with the passage of the Sustainable Apparel Program Act in 2022.
The New York Fashion Council is an independent agency responsible for influencing decisions about women’s fashions and promoting brands that meet their comprehensive fashion plan goals. The New York City Fashion Borough is responsible for establishing and promoting a program of urban and cultural perspective in the fashion industry. As part of the collective effort of this agency, Fenton’s has joined the Compact for Safe Cosmetics initiative. Earlier this year, Dolce and Gabbana joined the bandwagon by signing the agreement with the New York Fashion Group. Dolce and Gabbana’s Gucci boutiques are already out in the field.
In order to successfully address the issues of environmental responsibility and adverse impacts on the fabric and labor, companies will need to work closely with various stakeholders from the supply chain as well as manufacturers. An eco-friendly approach is the hallmark of the new fashion trends. The global fashion agenda is one where ethical alternatives to conventional fashion styles gain ground. While working on the collective agenda, companies will need to demonstrate that they respect the ethical standards set forth by different organizations involved in the project. They will also need to work towards minimizing their negative impact on the environment through proper recycling measures and reducing their energy consumption levels.